Academics
School of Media and Communication

The faculty is a secondary school that integrates film, television, cultural creativity and new media technology as the core. There are 5 undergraduate majors, including Journalism, Broadcasting and Hosting Art, Drama-film and Television Literature, Radio and Television Editing, Network and New media, Among above, the major of Broadcasting and Hosting Art and Network and New Media are the first-class majors. At present, there are nearly 3,000 students in the school, and the college has a strong faculty. The proportion of teachers with senior professional titles has reached more than half of the total number of teachers, and the proportion of teachers with double qualifications has reached more than 60%.

In recent years, the school has implemented the mission of “Applied, Localized, and Internationalized” in running schools, with the goal of cultivating qualified talents to meet the needs of the market, integrating the real business of the enterprise into the classroom, implementing project-based curriculum tasks, working project tasks, and systemic work tasks. The faculty also focuses on the application of “2+2” teaching mode.

With the studio as the practice carrier of students, the school established the "Media Cloud Center" - with an on-campus practice experiment platform of nearly 2,000 square meters, and "Chuang Xiang Studio", "Click Studio", "Qing Lan Studio", and "New Media Work"“PH Media Studio”, “Da Lang Studio”, “Pei Yin Studio”, “Shenhe Xiaorui Theatre Film and Television Studio”all together 8 integrated studios. Besides these, the school established many off-campus professional internship bases such as Kuang Shi Voice, Chao Xi Technology, Yong Xing Co., Shaanxi Media Network, Xi’an Business Network, Shaanxi Broadcasting and Television Station, Shaanxi Daily, etc., aiming at expanding students’ professional practice vision through the integration of school-enterprise production and education. At the same time, the school cooperates with the New York Film College jointly to cultivate postgraduate education.

Nowadays, with the development and changes of the 5G era, the school has transformed its education and teaching concepts and professional construction with activity, and promoted the reform of undergraduate applied education and teaching continuously, strived to build the school into a distinctive collection of literature, drama, film and television, technology, and performance. The integrated media school that meets the needs of the market will eventually form a new liberal arts local brand media school with film and television cultural creativity as the centre, new media technology as the communication radius, and cross-radiating the entire school.








 



Tel:029-85680000

Address:No.888,Changning Street, Chang'an

District,Xi'an,Shaanxi

Postcode:710125